MEET THE FOUNDER

I have never been someone with a perfectly mapped-out plan. For most of my life, I felt indecisive, unsure, and constantly questioning where I belonged. When I graduated high school, I had no idea who I wanted to be or what direction to take. That uncertainty scared me, so I enrolled in a business degree and hoped that somewhere along the way I would figure it out.

For years, I struggled with my personal style. I tried so hard to fit in, copying trends and wearing what everyone else wore. I never felt beautiful or like myself. Eventually, I decided to create something that did feel like me. I started sewing my own clothes, experimenting, cutting, stitching, and learning as I went. Friends began asking me to make outfits for them too, and I realised how much I loved creating pieces that were unique. I finally felt comfortable standing out. I became obsessed with crafting cool, individual looks that no one else had.

That little creative spark grew faster than I expected. I began making matching neck scarves for my dog Lennie to wear at campdrafts. People noticed, then started asking for their own. Something that started as fun and a bit of extra pocket money suddenly had potential. This was the moment when the idea for Lennie N’ Me quietly, naturally started to take shape.

In 2023, I was living at home, studying full-time online, working a casual job in town, and looking after our family property while both my parents worked away. Life felt busy and predictable, but my heart wanted something more. I wanted a place to pour my creativity, my individuality, and my storytelling. So I made the decision to start Lennie N’ Me, even though I was terrified. I doubted myself and I knew others did too, but I followed the feeling anyway.

One person who always backed me, and the idea to start a business was my Grandad. He was my biggest supporter and often told me to take the risk or lose the chance. In November 2023, he passed away unexpectedly after losing his battle with mental health. Just weeks later, in December, I launched Lennie N’ Me. It still gives me goosebumps to think about that timing. I remember the bitterness I felt that life just kept going. I know he would be incredibly proud. He remains one of the strongest pillars of this brand, a constant reminder of courage, resilience, and the importance of mental health.

This journey has changed me. I have learnt through trial and error, celebrated wins, made mistakes, and grown in ways I never expected. I have proven to myself that I am capable of doing what I love. I have discovered a level of self-belief I never thought I would reach.

I love what I do, and I love what this brand represents. I am grateful every day for the people who choose to be part of Lennie N’ Me.

- Bri xx